Meet our Founders
Joanne Reid
Co-Founder
Service Delivery Director
Joanne is the Co-Founder and Strategic Delivery Director at The Reid Collective with deep roots in agency delivery & operations with a clear focus on helping agencies scale sustainably and deliver with confidence.
As a former Delivery Director and Head of PMO, I’ve been in the thick of agency life: managing complex portfolios, building high-performing teams, implementing toolsets, and resolving everything from resourcing bottlenecks to runaway scopes. I know what it takes to keep delivery running smoothly while supporting growth.
Following my time at Cactus as Service Delivery Managing Partner, I’ve worked directly with agency leaders to bring that experience into their businesses. I’ve supported over a dozen agencies in improving utilisation, untangling workflows, strengthening client services and pod structures, and driving meaningful, measurable improvements across delivery performance and commercial outcomes.
Whether through strategic planning or hands-on implementation, my focus is on building systems that support growth, align teams, and unlock long-term value. I work as both an advisor and a partner—bringing clarity, momentum, and a delivery backbone tailored to your agency’s next stage.
Mark Reid
Mark is an Executive coach and Co-founder of The Reid Collective, specialising in stress management and human performance for business owners and executives.
Drawing on 20 years of commercial experience, plus qualifications in coaching, NLP, and hypnotherapy. Mark helps professionals who are performing on the outside but running on empty on the inside, reclaiming their energy and leading at their best. His clients are typically high-achieving individuals who have built something real but find that stress, pressure, and the weight of constant demands are quietly getting in the way of their focus, relationships, and sense of what is possible. Having worked across sectors from Tech to Construction and Global Retail to name a few, Mark understands that stress is not industry specific in its impact on people's mental health and performance. He also has a Bachelor’s degree in Business Management BSc and has managed people and has a sales and business development working background in Australia and UK.
Mark works one-to-one, online, at a pace that fits around your life and business. Sessions are focused, confidential, and built entirely around you. Whether you are navigating burnout, rebuilding confidence, or simply trying to reconnect with what made you start in the first place, the work is designed to meet you where you are and move you somewhere better.
Clients have described the work as the best investment they have ever made in themselves.
Co-Founder
Executive Coach
What Sets Us Apart
People-First Approach
Everything we do is built around understanding your needs and helping you succeed—because when you thrive, so do we.